Research conducted by Norwich Union and the Youth Sport Trust indicated that 40% of girls drop out of all sports activity by the time they are 18 and as a consequence, Norwich Union GirlsActive was launched.
Norwich Union GirlsActive is led by the Youth Sport Trust, supported by Norwich Union and spearheaded by Double Olympic gold medal winner, Dame Kelly Holmes.
Norwich Union GirlsActive is designed to empower teenage girls to enjoy more sporting activity on their own terms, making positive choices and being given a voice. It is also about enabling young people to make a positive contribution to their schools. Girls are challenged to come up with ideas on what they would change in their own schools in order to make sporting activity something they would want to participate in.
Over the last two years, a number of Norwich Union GirlsActive roadshows have taken place across the country for targeted schools, where girls aged 13-16 were given the opportunity to take part in taster sessions in activities such as street dance, boxercise and rock climbing. Girls were also challenged to work with their teachers to identify the issues surrounding girls' participation. They also took the lead in addressing the issues and encouraging their school peers to get more active and to stay active.
Coming soon
A national Norwich Union GirlsActive website, accessible to all secondary schools in England. The website will contain downloadable resources, case studies, documents and templates.
For more information please contact: girlsactive@youthsporttrust.org